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Statement: Renewing the co-regulatory arrangements for broadcast, on demand and video-sharing platform advertising

Published: 7 June 2024

Last updated: 14 October 2024

This Statement summarises the consultation responses, as well as the reasons for Ofcom’s final decision to renew the co-regulatory arrangements with the Advertising Standards Authority for broadcast advertising, on demand programme service (“ODPS”) advertising, and video-sharing platform (“VSP”) advertising for a further period of ten years, until 31 October 2034.

Commercial references in television programming

Published: 5 December 2022

Last updated: 19 September 2023

Ofcom commissioned 2CV to conduct research into viewers’ attitudes to commercial references in and around TV programmes.

Update on our review of advertising rules

Published: 19 September 2023

Ofcom has decided not to remove the stricter TV advertising rules that apply only to commercially-funded public service broadcasters.

Analysis of BARB data

Published: 19 April 2023

This analysis of BARB data examines total TV viewing, PSB volume and commercial minutage by clock hour, and advertising around news in peak on PSB channels.

Should advertising rules apply equally to all UK TV channels?

Published: 19 April 2023

Ofcom is today seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters.

Viewers' attitudes to advertising changes on PSB channels

Published: 19 April 2023

Statement: Quantity and scheduling of television advertising on public service channels

Published: 19 April 2023

Ofcom is today seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters.

Code on the scheduling of television advertising

Published: 15 July 2022

Last updated: 16 March 2023

This Code sets out the rules with which television broadcasters licensed by Ofcom must comply when carrying advertising.

Regulation of e-cigarette advertising, sponsorship and product placement

Published: 13 April 2016

Last updated: 16 March 2023

The statements below set out the rules around advertising and sponsorship of e-cigarettes on TV and Radio, as well as product placement of e-cigarettes in television and on demand programmes.

Connected TV advertising market dynamics

Published: 29 January 2021

Last updated: 16 March 2023

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