Advertising on ODPS
In 2010 Ofcom designated the Advertising Standards Authority (ASA) to regulate advertising included in on-demand programme services (ODPS).
Ofcom has now designated the ASA for a further period as the appropriate regulatory authority to carry out certain duties in relation to advertising on ODPS, including:
- deciding what constitutes advertising on ODPS;
- publishing Rules and Guidance on advertising on ODPS; and
- determining whether an ODPS has contravened such Rules;
Ofcom’s current Designation of the ASA, incorporating the amendments to which its Annex (the ASA’s undertakings and consent) refers, can be found below:
Designation pursuant to section 368B of the Communications Act 2003 of the Advertising Standards Authority in relation to the regulation of advertising included in on-demand programme services (PDF, 308.9 KB)