A toolkit for evaluating media literacy interventions

10 November 2023

Our Evaluation Toolkit is a useful how-to guide for planning and carrying out an evaluation of a media literacy intervention.

The guide is complemented by two searchable online libraries:

We created this toolkit because we want to empower those running media literacy interventions to evaluate their own projects, and use and share those findings to support the delivery of more effective initiatives in the future.

This is the second version of the toolkit since it was first published in February 2023. This updated version, published in November 2023, is based on recommendations from a review we commissioned in March 2023. You can find this review below.

For more information, please email us at makingsenseofmedia@ofcom.org.uk


    Evaluation Framework Template (ODT, 13.0 KB)

    Theory of Change Template (ODT, 15.6 KB)

    Top tips: Interviews and focus groups (PDF, 372.0 KB)

    Top tips: Surveys and quizzes (PDF, 478.1 KB)

    Glossary (PDF, 1.3 MB)