This report looks at pricing trends for residential phone, broadband and TV services in the UK. It examines the prices of standalone and bundled services currently available, and what consumers actually pay for these services.
It also looks at how consumers engage with the market, including their understanding of usage levels, contract lengths, and promotional prices. It illustrates how the prices paid by engaged consumers (those who shop around and are aware of their contractual status), who are currently within a minimum contract period, differ from prices paid by consumers outside a minimum contractual period.
The report also includes the results of our consumer engagement research, which looked at the reasons why consumers may not engage with the market.
In monitoring whether the mobile sector continues to deliver favourable outcomes for consumers choosing to move or adopt new tariff plans, there are contrasting views on recent UK mobile pricing trends. Assessing trends in mobile prices is a complex task because of the degree of differentiation in tariffs offered by mobile operators. Price differences between mobile operators or between different tariffs of the same operator may simply reflect differences in the tariff characteristics or handset.
This document sets out our analysis of mobile pricing trends in the UK for tariffs that were available between 2013 and 2017. Given the difficulties with directly comparing mobile contracts, we have undertaken an econometric approach which controls for the different elements of available tariffs, and their associated handsets. This allows us to identify underlying pricing trends for consumers choosing to move or adopt new tariff plans. It does not include tariffs which were removed from the market before this period (which consumers may have remained on).