TV broadcasting: data and research

Ofcom’s statutory duties include ensuring that:

  • a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;
  • television and radio services are provided by a range of different organisations;
  • people who watch television and listen to the radio are protected from harmful or offensive material; and
  • people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded.

To provide us with the evidence we need to carry out these duties, we carry out and publish market and consumer research, and collect data.

This independent report by Ampere Analysis for Ofcom looks at developments in the sport media rights market.

How audiences watch sport is changing. To help Ofcom understand the potential implications of commercial and technological developments for audiences, we commissioned Ampere Analysis to take an in-depth look at the media rights market for sporting events.

The report draws on Ampere’s own data, as well as viewing trends, desk research and industry stakeholder interviews to offer insight in a range of areas including:

  • How media rights for sporting events are licensed;
  • The changing value of rights over the last decade; and
  • Developing trends such as the growth of events shared between broadcasters and the increasing importance of rights to show clips and highlights online.

The report also considers the implications of these changes on the listed events regime administered by Ofcom.

Trends and Dynamics in the Sports Broadcasting Sector (PDF, 1.2 MB)