Sam FM Format Change

About this document

Ofcom has received a Format change request from Celador Radio Limited, which holds the licence for an FM commercial radio service for the Solent area, with regard to its radio station Sam FM.

Sam FM Solent was originally licensed and commenced broadcasting in January 2006 as Original 106. The service currently broadcasts on 106.0 MHz and 106.6 MHz across the wider Solent region and serves a potential adult population of 1,374,137 in its Measured Coverage Area.

The existing Character of Service as set out in the Sam FM (Solent) published Format) is:
A classic and contemporary rock station for listeners over 40 in the solent region

The new character of service proposed by the licensee is as follows:
An adult alternative station playing adult-oriented album tracks, classic rock and predominantly non-contemporary pop/rock hits, with particular appeal for 35-59 year olds

Celador Radio Limited has requested this Character of Service description because the company holds a licence for another Sam FM service in Bristol which currently operates under this description. The company is seeking a common Character of Service description for both services.

This consultation closes at 5pm on Wednesday 25 November 2015.